British waterproof outdoor accessories brand SealSkinz has announced the opening of its first-ever pop-up store, catering to adventurers in all pursuits from city cyclists to wet-weather hikers and fishermen. Located in the heart of Westminster, the Sealskinz pop-up store will blend the heritage of the iconic waterproof sock, hat and glove brand with a fashion meets function aesthetic through the stylish ‘Vitae’ collection. The store will be open at 29 Marylebone Lane, W1U 2NQ from 18 November 2023 for eight weeks. The pop-up space will showcase the Sealskinz ‘Vitae’ collection of comfortable, stylish, and weatherproof pieces, alongside its core waterproof accessories to cater for the growing number of people seeking to embrace an outdoor lifestyle within city environments.