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Date Posted: Tuesday 9th April 2024
Perry Ellis Europe, a leading designer, distributor, and licensor of a broad range of high-quality men’s and women’s apparel, accessories and fragrance, has appointed Mercieca as its integrated agency to launch the new SS24 Original Penguin Tennis & Padel collection in the UK. Targeting tennis enthusiasts, the agency is creating a programme of activities including production (lifestyle & product photography), PR, events & press office, to launch the brand's latest collection of tennis & padel apparel. The remit will also include utilising the brand's professional athletes to drive greater awareness of the new men’s and women’s collection.
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