PR agency, KNOWN, has been appointed to lead the digital PR for organic beauty brand, Green People.

Rosanna De Luca, who has worked with the brand for over 10 years, will continue the traditional and print PR for the brand, collaborating closely with KNOWN to deliver a seamless and fully integrated communications approach.

In 1997, Charlotte Vøhtz founded Green People, setting the first standards for organic skincare, all developed with sustainability and sensitive skin in mind. Establishing itself as a genuine trailblazer in natural beauty, Green People became the first certified organic skincare brand in the world and is now renowned for its transparent sourcing and long-standing commitment to protecting both people and the environment.