Independent PR agency, The PHA Group, has been appointed by oral care brand ORDO. The PR brief will aim to increase the challenger brand’s share of voice and build a greater understanding of its brand mission: to make high-quality oral care accessible for all.

The account will be led by The PHA Group’s Northern team, who will run a strategic press office function and deliver a purpose-driven campaign to raise ORDO’s profile in a category that has historically been dominated by global giants.