Influencer marketing agency Vamp has been appointed by Very, the online retailer operated by The Very Group, as its influencer marketing and user-generated content (UGC) partner.

Working with Very's social and influencer team, Vamp will deliver creator-led campaigns and UGC programmes designed to connect with audiences through socially native content.

The long-term partnership includes creator discovery, campaign management and content production, supporting the retailer's creator strategy while helping Very generate a consistent stream of creator assets for use across organic and paid channels.