Online luxury beauty brand Beauty Pie has announced the opening of its first standalone space in a major retail destination at British department store Liberty from 8 May.

The brand will occupy a permanent space in Liberty's Beauty Hall, with a pop-up taking over the store's central atrium from 12 May.

The curated edit spans skincare, make-up, devices and body products. Customers can sign up to Beauty Pie+ in-store to access insider pricing, while existing members can shop at their usual prices and new customers can browse at guest prices or join immediately.