Skincare brand Olay has appointed Grammy Award-winning singer Kelly Rowland as its global brand ambassador to promote its Super Collection skincare range.

The partnership centres on the Super Collection - which includes the Super Serum, Super Cream, and Super Eyes. Kelly will champion a streamlined three-step routine designed to deliver a glass skin finish.

To mark Kelly's UK visit, Olay will host two digital activations on Thursday 10 September. Kelly will participate in a live Reddit Ask Me Anything session, answering skincare questions and sharing her Super Collection routine. She will also host a live shopping experience to launch Olay UK's first TikTok Shop, where consumers can purchase products directly.