DECIEM, the beauty umbrella of cult brands including The Ordinary, NIOD and FOUNTAIN, announced via Instagram yesterday that founder, Brandon Truaxe has passed away aged 40.

In the post, Deciem commented, "Brandon, our founder and friend. You touched our hearts, inspired our minds and made us believe that anything is possible. Thank you for every laugh, every learning and every moment of your genius. Whilst we can’t imagine a world without you, we promise to take care of each other and will work hard to continue your vision. May you finally be at peace. Love, (forever) your DECIEM ❤"

Send me the free DIARY daily of industry updates