Following its recent account win to work with supermarket beer brand Badger Ales, Nudge PR is increasing its client roster with two new contracts for 2016. Following the launch of the Cake & Bake Show in London and Manchester, the agency has been appointed to handle Harpreet Baura, star of the recent BBC2 series Victorian Baker. Nudge will be working on Harpreet’s profile, her existing luxury cake business Crumbs Couture, her work with Fortnum & Mason and launching the baking entrepreneur’s next business venture later this year. In addition to this, Bake Box – part of the Eaglemoss publishing group – has extended its contract with Nudge following a targeted November campaign and a successful launch over Christmas. The brief's objectives include raising awareness of Bake Box, increasing the number of subscriptions and creating a baking community with the Bake Box Bake Club. Nudge will also be rolling out an Ambassador programme, scheduled to begin February 2016.  

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