American-born lash extension brand NovaLash has announced a new partnership with luxury salon, Paul Edmonds, which will offer NovaLash as its premium lash extension service to its customer base and portfolio of high-profile celebrity clients. NovaLash is the latest treatment to be added to a menu of beauty services at theHOUSE - a newly launched beauty offering within Paul Edmonds that offers bespoke results driven beauty treatments by carefully selected beauty and skin experts. Lash artist Gene Tevari and her team will be pioneering the service, whereby they will also be trained in American Volume, NovaLash’s newest technique designed to create fuller, thicker lashes that last longer.  

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