Pegasus has been appointed to handle the UK consumer communications for Nouveau Lashes. The brand is renowned for its work within the lash industry, offering its semi-permanent individual eye-lash extension system and the LVL Enhance lash lifting, volumising and lengthening treatment. The company was cofounded by Permanent Cosmetics Artists, Bridgette Softley and Karen Betts, whose first passion is helping people living with hair and lash loss conditions. Pegasus will be working with Nouveau Lashes to leverage its position as leader in the professional lash market to raise widespread consumer awareness of the brand. The campaign will focus on both new product development for both in-salon and at-home products and treatments, as well as communicating the company’s heritage and credentials. 

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Nouveau Lashes in 'beauty, fragrance, grooming & health'