Soapbox PR has been appointed to provide communications and PR support for nootropic supplementation brand Ten Percent Club on a three-month retained brief.

Ten Percent Club, founded by Luke O'Reilly with offices in Nottingham and Dubai, works with professional footballers and athletes including Eddie Hearn and Matchroom Boxing. Footballers Sam Johnstone, Matty Cash, Beth Mead and Maya Le Tissier have endorsed its products.

Soapbox will handle the press office for Ten Percent Club's certified Informed Sport electrolyte, hydration, recovery and sleep supplements range.

The agency will build brand awareness and credibility in the UK, educate consumers on hydration, sleep and recovery benefits, and generate affiliate PR content. Soapbox will also raise the profile of the business and utilise key spokespeople for commentary around major sports events.