PHA Media has been appointed by electrical appliance giant SharkNinja, to manage the launch of the Ninja Coffee Bar in the UK. PHA Media has been tasked with supporting the launch of the Ninja Coffee Bar and showcase the product as a key Christmas gift for 2016. The six-month campaign will kick off with a media launch event and journalist engagement activity, with a strong focus on strategic product and feature placement, as well as business profiling. Designed to educate consumers about the fundamentals of making good coffee, the campaign will also encompass collaborations with key online influencers.

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Ninja Coffee Bar in 'homes, interiors & lifestyle'