Global creative group SEEN has appointed British Vogue’s former beauty and health director Nicola Moulton as its new Creative Director. Nicola will also spearhead SEEN Group’s new global content and creative development division, Studio SEEN.

Commencing her new role at SEEN Group today, she will oversee the development of all creative across the group’s divisions – Beauty SEEN, Be SEEN, Social SEEN, SEEN Creates and V-SEEN. She will also head up its latest division Studio SEEN, handpicking teams for each client project based on their outstanding knowledge and insights. Nicola will also identify key trends and predict cultural shifts that inform the way beauty consumers trial, buy, use and talk about products.

Studio SEEN will produce eye-catching content for the beauty, health and wellness sectors, guided by Nicola’s trends insights and immense knowledge built over close on ten years at Vogue. This creative hub will bring together designers, writers, photographers, videographers and digital creatives to produce the very best beauty, health and wellness content in the industry.

Trends and insights identified by Nicola and the Studio SEEN team will also be available across the SEEN Group for the benefit of all clients, providing them with a unique competitive advantage.

Nicola will report into SEEN Group CEO Michelle Boon.