Date Posted: Monday 18th March 2019
News UK has announced the launch of The Fifth, an independent full-service influencer marketing agency. It will tell authentic brand stories – working with emerging social talent as well as established mainstream voices – by aligning unique verified audience data with storytelling creativity, studio production and trend forecasting.
Founded and headed by Oliver Lewis, formerly News UK’s Director of Digital Strategy and Partnerships, The Fifth will offer: talent identification and management, storytelling strategy, creative production, cross media amplification and events, for brands and talent.
As part of the agency’s mission to professionalise the space, The Fifth will work with talent to ensure brands have access to authenticated audience data, transparency of follower growth and the standardisation of reporting. The Fifth will be powered by an exclusive partnership with CORQ – an independent intelligence platform which combines journalistic insight and analysis to offer brands a talent selection strategy that goes beyond technology and automation. The Fifth will also work with CORQ to discover, nurture and invest in the social talent of tomorrow, including emerging talent within News UK’s portfolio of brands.
Oliver Lewis, comments: “Influencer marketing is one of the most exciting and fast-growing areas in brand communication. But the space is still in its infancy and with any industry in rapid growth, challenges persist. Brands require more support identifying the right talent, building longer-term partnerships, authenticating their background, proving meaningful ROI and delivering authentic and diverse stories.
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