New West End Company has appointed Fabric PR as its media communications partner to drive its consumer PR activity.

Fabric PR will look after all media tactics for Oxford Street and Bond Street, while providing support for New West End Company's 800-plus members across categories including retail, leisure, culture, hospitality, property, offices and business.

From campaign management, media relations and coverage-driving to influencer management, media partnerships and events, Fabric will provide complete tactical support for Oxford Street and Bond Street, in a year which welcomes the first phase of pedestrianisation to the nation's high street, Oxford Street.