QUARTZ has been appointed to represent ALIA, a new luxury fragrance house, founded by Roxie Nafousi. QUARTZ will be leading all PR & Communication strategy plus associated events.

ALIA was created to transform the way you wear scent: not just as a beauty ritual, but as an act of self-expression, self-celebration, and identity. Designed to meet you at the edge of who you are and who you’re becoming, ALIA is a celebration of all that you are and all that you can be. ALIA Launches with the 'Alter Ego Collection' - three powerful eau de parfums with distinct scents, including 'Main Character', 'Power House' and 'Scene Stealer'.