The 2017 New Generation Beauty Influencer Awards took place at yesterday's Olympia Beauty event in London. Aiming to recognise talented influencers in the beauty and wellbeing arena, the awards were open to UK-based beauty and lifestyle enthusiasts who are influencing their followers’ beauty and lifestyle choices through captivating and stylishly written blogs, engaging and informative online video content, impactful and effective social media.

The winners are:

Women’s Beauty - Hayley Carr, LONDON BEAUTY QUEEN - Dd Featured Influencer Natural & Organic Beauty - Lou Dartford, LOU DARTFORD GREEN BEAUTY Nutrition and Wellbeing - Sarah Dean, MORE THAN GREENS Beauty for Women of Colour - Nishi V, NISHI V Men’s Health & Grooming - Robin James, MAN FOR HIMSELF Best Treatment Reviews - Penny Lane, THE STYLE LANE Best Blog Design & Photography - Lindsay Davison, LINDSAY DAVISON Best Beauty Instagrammer - Kasie Sullivan, KASIE BEAUTY Best Newcomer - Maria Maislish, MY BEAUTY INSIDER Best Multimedia Influencer - Jake-Jamie Ward, THE BEAUTY BOY - Dd Featured Influencer