BEAUTY | PR | ACCOUNT WINS
New fragrance brand appoints agency for PR and brand partnerships ahead of launch
Date posted on DIARY directory: Thursday 28th August 2025
Kaplan Communications has been appointed to handle the PR and brand partnerships for new fragrance brand ATARATMA London.
Inspired by Ayurveda, neuroscience and master perfumery, with the intention to create mindful and emotional connections with each experience. The nine fragrances align with a different state of well-being.
Ataratma’s perfumes are expertly crafted with the finest ingredients sourced from the IFF Atelier due Parfumeur in Grasse.
Launching 3 September at ataratma.com.