Kaplan Communications has been appointed to handle the PR and brand partnerships for new fragrance brand ATARATMA London.

Inspired by Ayurveda, neuroscience and master perfumery, with the intention to create mindful and emotional connections with each experience. The nine fragrances align with a different state of well-being.

Ataratma’s perfumes are expertly crafted with the finest ingredients sourced from the IFF Atelier due Parfumeur in Grasse.

Launching 3 September at ataratma.com.