PUNK PR has been appointed to handle the press and publicity for new women's fashion brand MIIAAN. PUNK will manage the full national press office and celebrity placement campaign around the launch its the new website. Offering the latest trends and must-have items, florals sit alongside bold geometric traveller prints and block colours which are intersected by cut-out details, while stripes and checks dominate in monochrome. The first summer collection, priced under under £30, is heavily inspired by the seventies/boho looks on the catwalk with printed palazzos and block colour jumpsuits.

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MIIAAN in 'fashion & accessories'