Headwear brand, New Era Cap has named American fashion designer, Dao-Yi Chow as its new Vice President, Creative Director Brand.

As a part of his new role, Dao-Yi will oversee the creation and development of the brand’s first namesake apparel line called BRAND NEW ERATM. With the unveiling of BRAND NEW ERATM apparel, set for later this year, Chow's creative vision will serve as a catalyst for the legacy brand’s next chapter into apparel, headwear, and accessories through a culture-led lens. Dao-Yi's immediate focus will be on leading design, while also overseeing merchandising and marketing to introduce BRAND NEW ERATM apparel to the North American and global markets.