Social enterprise Clarity - The Soap Co. has announced the launch of BECO and appointed Cow PR to handle its press and publicity. BECO is a new beauty brand, specialising in hand care that is 100% eco-friendly, vegan-friendly, cruelty-free, and hypoallergenic brand. The company currently offer a foaming hand wash, bar soap, and liquid hand wash in fragrances Honey Blossom, Spring Meadow and Wild Berries. 

BECO has launched this month in Waitrose and Sainsbury’s, with selected Co-op stores following in late summer.

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