New Balance UK/I has appointed creative communications agency, Exposure, as its communications and PR agency of record.

Exposure will handle the brand's PR and communications across the New Balance UK/I footwear and apparel portfolio, driving culturally relevant storytelling at the intersection of performance, lifestyle and community. The remit spans press, partnerships, community engagement and reputation management, with a clear focus on building long-term brand value and advocacy in the UK/I.

Exposure will deliver regionally led campaigns rooted in culture. The work will cover brand storytelling and strategic partnerships through to content creation and experiences, with a focus on strengthening the connection between New Balance and both elite and everyday athletes.