Slingshot is a new London-based brand innovation, strategy and communication agency specialising in the business of fashion, beauty, lifestyle and travel. Slingshot is an objective driven agency, which uses a 360 approach to target creative and business needs strategically using branding, marketing, PR, digital, collaborations and mentoring.

Co-founders Zoe Lem and Samantha Magee (pictured left to right) both began their creative careers as international stylists working for global magazines, newspapers, media platforms, brands and celebrities. Zoe founded My Sugarland, a concept store selling vintage and designer clothes and interiors, supporting emerging talent. Zoe then went on to create a vintage wedding dress label and successful vintage wedding fair before working with many other brands to take them from big idea to shop floor. After working as an agent at a creative agency Samantha developed her own premium activewear brand, Yamarama. As a yoga teacher Samantha saw an opportunity and gap in the emerging athleisure market that she took from concept to market. 

With extensive experience, knowledge and networks including buying, designing, marketing, branding, digital, PR and content creation the two like-minded entrepreneurs have known each other for over 20 years and have now joined forces to create a holistic approach to brand building. 

Slingshot is currently working with designer Sadie Clayton a project to ‘strengthen and focus the brand'.

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Slingshot in 'PR consultancies'