Date Posted: Wednesday 13th January 2021
NET-A-PORTER has launched its first social-first, annual digital beauty festival The Beauty of You. The company has described the festival as "democratizing access to the world's most renowned beauty experts of our community of incredible women worldwide."
The Beauty of You will be a multi-platform festival featuring content such as tutorials, storytelling and live events, which will be published across all of NET-A-PORTER's channels until 25 January. Highlights will include fully shoppable IGTV ‘Call The Expert’ social franchise, IG Live, Reels, TikTok, and one-off private events.
Experts taking part include Miranda Kerr, Charlotte Mensah, Dr Barbara Sturm, Tina Craig, Tata Harper, Marianna Hewitt, Camila Coelho, Sarah Chapman, Katie Brindle, Dr Rose Ingleton and Mali Thomas.
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