British brand NEOM Wellbeing has announced the opening of its first standalone store (Wellbeing Hub) outside the UK, on 395 Bleecker Street, New York City. 

The 481-square-foot Wellbeing Hub has been designed as a sanctuary to escape the city, a stress-free haven, bringing New Yorkers an immersive well-being experience with a product portfolio that is powered by 100% natural fragrances. The Hub will also offer complimentary hand and arm massages, in-store demonstrations, and samples of the brand’s wellbeing hero products and new launches.