Cosmetics brand NARS has partnered with Spotify to launch a new voice-activated ad campaign, as a response to consumers' lockdown behaviours. After hearing a NARS advert on Spotify, UK-based users with a smart speaker will be able to request delivery of blush, lipstick or mascara sample to be their door.

The order for the complimentary sample will be placed if the listener says to their device "Ask Send Me a Sample for NARS". The campaign has been created in collaboration with the production company The Story Lab and voice-activated sampling firm Send Me A Sample.