Supermodel Naomi Campbell (pictured, left) and PrettyLittleThing CEO Umar Kamani (pictured, right) have announced the launch of their new talent and partnerships agency, KC Global Partnerships.

The agency's headquarters will be strategically located in Dubai, as KC Global Partnerships aims to revolutionise the talent and brand collaboration landscape in the Middle East and beyond.

The agency will adopt a 360-degree approach, focusing on driving innovation and culture through partnerships between talents, brands, celebrities, industry leaders, and experts, in addition to nurturing authentic, long-term partnerships.

Additionally, Amy Simon, previously Global Head of PR and Talent at PrettyLittleThing, has been appointed Partner and Director of PR and Talent. Amy will be based in the Middle East to help expand the team and oversee brand talent collaborations. 

Sufeena Hussain, previously Head of Middle East & North Africa at PrettyLittleThing, has joined as a Partner as well as having been appointed Partnerships Director. Sufeena's extensive portfolio includes major brand activations across diverse sectors, in addition to orchestrating major events for iconic brands such as Condé Nast, Harper's Bazaar, and Esquire ME Magazine.