Professional haircare brand NAK Hair has appointed agency b. the agency to lead UK PR, influencer and events as the brand accelerates its UK growth.

The agency will deliver brand positioning and storytelling, media relations, influencer and talent partnerships, ambassador programmes, events and campaign amplification, supporting the brand's nationwide retail expansion in Boots from March 2026. Born in Australia and salon-trusted since 2003, NAK Hair creates vegan and cruelty-free haircare formulas powered by its Natural Vegan Complex and strengthening peptides.