Nadja Swarovski and husband Rupert Adams have been announced as the new majority shareholders in British heritage label, Really Wild. Nadja will steer the brand into its new era as Chief Creative Officer, Chief Marketing Officer, and Chair of the Board, alongside Rupert as Managing Director. The new owners will continue to work with existing shareholders Gabriela Luksic, her daughter Florence Newman, and former Founder Natalie Lake, now Head Designer of the Heritage Country Collections.

Under this new ownership, Nadja and Rupert’s mission is to leverage Really Wild’s core craft and become a British lifestyle brand globally. Through expert tailoring and traditional artisanship, paired with the brand's rich cultural history with prestigious partners such as Liberty fabrics and Linton Tweed, Really Wild will continue to design with utmost integrity, offering timeless collections that span across country and city pursuits.