Luxury multi-brand digital platform, Mytheresa has promoted Sandra Romano from Director Global Communications & Events to Vice President Global Communications.

Based in Germany, Sandra now leads a 25+ person team covering PR, global events, brand experiences, social media and VIP/talent relations.

Her remit includes developing global PR and talent strategies across all Mytheresa categories, managing market-specific PR activities and corporate storytelling, and executing global standalone events and exclusive brand experiences with luxury partners.

She also oversees social media strategy across all channels, manages external agencies and consultants, and handles day-to-day brand relations with global luxury houses.