Babushka Communications has been appointed to handle the press and publicity for beauty e-tailer MyShowcase. The platform offers over 30 brands that have been carefully selected and curated by co-founder and Telegraph magazine beauty editor Kate Shapland. The brand and product line-up is available through independent stylists at private showcases in homes and offices and via MyShowcase.com. Stylists bring together a direct sales approach with a contemporary, social shopping experience, which allows customers to discover, try and buy new beauty brands while shopping with friends. 

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MyShowcase in 'beauty, fragrance, grooming & health'