My Market Insight, the company for data, commentary and analysis across various media platforms, has revealed its weekly beauty insight today with a focus UK Social Influencers PR Performance in July 2017.

This week’s report focuses on the PR contribution of social influencers across YouTube, Instagram and Twitter for beauty mentions in June 2017. They look at the month on month trends, displaying which influencers led the way in terms of mentions, social advertising value equivalent (AVE) and social actions. They also highlight influencers who have successfully collaborated with beauty brands and analyse their performance in June 2017.

Social influencer focus –YouTube, Instagram and Twitter

So far this year, Gabriella Lindley has achieved £8,169,825 AVE on her YouTube channel. Over a quarter of this was generated in July when Gabriella mentioned 62 different products across six different videos

Niomi Smart features in the top five5 Influencers for engagement on Instagram in July. In total, Niomi’s 167,980 likes were all for the brand L’Occitane. Niomi visited Provence with L’Occitane and uploaded 4 posts about the brand from the trip

In July, Through Mona's Eyes ranked in the top four influencers for engagement on Twitter. Through Monas Eyes mentioned 22 different beauty brands and achieved 3,546 likes

Ones to Watch – YouTube, Instagram and Twitter

Freddy My Love is an increasingly popular Social Influencer. Freddy has 148k Instagram followers as well as 63.2k Twitter followers and 580k YouTube subscribers. Freddy increased her mentions on YouTube from just 15 in June to 44 in July. Alongside an uplift in mentions, the traction on Freddy’s videos have also increased, causing Freddy’s AVE to jump from £23k to over £89k.

Daisie Smith ranked in the top 5 Instagram Influencers for the number of mentions, increasing from 40 PR mentions in June to 50 in July. In July, Daisie mentioned 28 different brands across her various Instagram posts. These posts achieved 17,361 likes, an indication that Daisies’ audience is engaged with the beauty content she produces on Instagram.

In general, Twitter is the more difficult platform to achieve engagement on. Whilst mentions are generally higher, engagement on the platform trails behind Instagram and YouTube. Despite this, Monas Eyes ranks 4th for social actions on Twitter, behind heavyweight influencers. In July, Monas Eyes mentioned 22 different beauty brands and achieved 3,546 likes, using the platform as a hub to link to her other platforms

"My Market Insight provides media intelligence and eCommerce analytics to the Fashion and Beauty industry. Our platform enables PR & Marketing and Sales and Pricing teams to monitor and evaluate their campaigns and promotional investments. Our data offers a total market view covering all companies, brands, lines and products within your industry. We help you build the most effective media and online sales strategies."

If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.

Leo Eckley, leonora.eckley@mymarketinsight.com / 020-8831 7570