Date Posted: Friday 21st July 2017
My Market Insight, the company for data, commentary and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on PR performance of skincare brands across print, online and social channels in May 2017. They look at the year on year trends, displaying which skincare brands led the way in terms of mentions, advertising value equivalent (AVE) and social actions.
In May 2017, PR for the skincare category was largely driven by Twitter; delivering 25% of all skincare mentions. Consumer magazines closely followed with 23%, whilst YouTube accounted for 10%. Furthermore, year on year data shows print experienced 3% growth, yet national press suffered a decrease of 21%.
Brands ranked by cosmetics PR mentions across print, online and social media
Social influencer focus – Twitter, YouTube and Instagram
Ones to Watch & Best Evolution – brand, product and social influencer
My Market Insight provides media intelligence and eCommerce analytics to the Fashion and Beauty industry. Our platform enables PR & Marketing and Sales and Pricing teams to monitor and evaluate their campaigns and promotional investments. Our data offers a total market view covering all companies, brands, lines and products within your industry. We help you build the most effective media and online sales strategies.
If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.
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