Date Posted: Friday 1st June 2018
My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on UK and Ireland social influencers.
In April 2018, 47% of beauty PR mentions were generated by Social Influencers on YouTube and Instagram…
This week’s report focuses on the PR contribution of Social Influencers across the UK & Ireland beauty market in April 2018. They analyse YouTube and Instagram for PR mentions as well as social actions. The beauty categories include cosmetics, skincare, toiletries, fragrance, haircare and beauty supplements.
They focus on Social Influencers, brands and products that have performed well against key metrics such as PR mentions, earned media value (EMV) and social engagement. We will highlight how beauty brands are using the power and impact of Social Influencers for effective communications and this report will provide examples of both paid and unpaid Social Influencer activity for the different beauty brands and products.
UK Social Influencers ranked by PR Mentions on Instagram
UK Social Influencers ranked by social actions on Instagram
UK Social Influencers ranked by PR Mentions
Download this month's report here.
If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.
Leo Eckley, email@example.com / 020-8831 7570.
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
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