My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, this week with a focus on PR performance for the skincare category in the UK and Ireland.

Their data intelligence enables PR and Marketing teams to monitor, evaluate and improve their media, digital marketing, and e-commerce strategies.

They analyse print and online for PR mentions as well as social media for social actions. The skincare category includes social reach and engagement on Instagram and YouTube.

This report also looks at media favourites, a selection of skincare products that have performed particularly well across different media channels in April 2019.

UK Top 10 Year on Year Brand Mentions

UK Top 10 Retailer Mentions for Skincare

Skincare market breakdown by media

2019 UK Instagram engagement for male & unisex skincare

Top 10 Year on Year Brand Mentions in Ireland

Top 10 Instagram influencers for skincare in Ireland

Content Summary: 

• In April 2019, the brand Ole Henriksen had the most significant Y-O-Y progression. Their EMV was £529,304 higher than last year with over 70% of their coverage coming from Instagram. Beauty influencer and make-up artist Thuy Le (@xthuyle) was the main contributor with an EMV of £255,512. The face care products were mainly featured in makeovers and beauty advice publications.
• In April 2019, retailers earned a total EMV of £1,754,723 for skincare across online, print and social media. Boots and Superdrug topped the chart with a combined EMV of £894,571. Amongst their most mentioned non-retailer brands found were Ole Henriksen, Skinny Tan and ELF (Eyes Lips Face).
• Online publications made up 26% of the market’s coverage in skincare in April 2019. Glamourmagazine.co.uk alone mentioned 187 different skincare brands with an online circulation of 54,542,103. Its most mentioned brand was La Roche-Posay of which the Hyalu B5 Serum was the most popular product.
• Rowan Young (@Rowanyounggx) was the most popular influencer for male and unisex skincare on Instagram in April 2019. In total his content achieved 334,177 likes mentioning eight different skincare brands. The Ordinary was the most mentioned brand amongst his content, which was also viewed 322,309 times.

Download this month's report here. 

If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.

Contact: Leo Eckley, leonora.eckley@mymarketinsight.com / 020 8831 7570