Date Posted: Friday 25th May 2018
My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on UK and Ireland skincare PR performance.
In this week’s report, they look at PR mentions for the skincare category in the UK and Ireland. They analyse print and online for PR mentions as well as social media for social actions. After cosmetics, the skincare category is the biggest beauty category and includes face care (non-medicated), baby care, body cream and lotions, male face care, face care treatments, hand care, lip salves, sun care and skincare hardware and gift packs.
Looking at April 2018, they focus on brands and retailers that have performed well and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.
In April 2018, non-medicated face care, anti-ageing creams and serums in particular, were the most popular skincare product type. Busy schedules call for skincare that targets fine lines and signs of stress, hence the high demand for such products. In the report, we look at the anti-ageing trend and we outline how skincare brands listen to the consumers’ needs by launching new and innovative products.
UK Year on Year Brand Mentions
UK Month to Month Retailer Mentions
UK YoutTube Social Actions & Influencer Rankings
Download this month's report here.
If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.
Leo Eckley, firstname.lastname@example.org / 020-8831 7570.
My Market Insight in 'Helplines'
Tanya Burr in 'Media Titles'
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