My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on  UK and Ireland skincare PR performance. 

In this week’s report, they look at PR mentions for the skincare category in the UK and Ireland. They analyse print and online for PR mentions as well as social media for social actions. After cosmetics, the skincare category is the biggest beauty category and includes face care (non-medicated), baby care, body cream and lotions, male face care, face care treatments, hand care, lip salves, sun care and skincare hardware and gift packs.

Looking at April 2018, they focus on brands and retailers that have performed well and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.

In April 2018, non-medicated face care, anti-ageing creams and serums in particular, were the most popular skincare product type. Busy schedules call for skincare that targets fine lines and signs of stress, hence the high demand for such products. In the report, we look at the anti-ageing trend and we outline how skincare brands listen to the consumers’ needs by launching new and innovative products.

UK Year on Year Brand Mentions

UK Month to Month Retailer Mentions

UK YoutTube Social Actions & Influencer Rankings 

Content Summary:

• (UK) In April 2018, the brand Glamglow ranked third in terms of PR mentions for skincare. It received 104 mentions across print, online and social media – a progression of 82% if compared to the same period last year. The brand’s result can mainly be credited to its limited edition My Little Pony #Glittermask Gravitymud Firming Treatment which was launched in collaboration with American toy and board game company Hasbro. The product has all the benefits of the original Glamglow GRAVITYMUD Firming Treatment but adds a certain sparkle to the normal skincare routine. It is therefore not surprising that the glittery treatment mask hit the headlines in April 2018. It achieved 33 mentions and an EMV of £54,520 across print, online and social channels
• The NARS Pure Radiant Tinted Moisturizer received the greatest engagement on YouTube in April 2018. It achieved 71,166 likes and 1,707,170 views due to three different post by Social Influencer Tanya Burr. Altogether the coverage was worth £178,182 EMV which made up 85% of the product’s total EMV
• (Ireland) The brand No7 received the highest EMV for skincare across print, online and social media in April 2018. This is mainly credited to its newly launched Correcting Booster Serum. Following the trend for anti-ageing products in April, the Correcting Booster Serum achieved first place in the product EMV ranking with 52 510€. Incredibly which also made up 95% of No7’s total brand EMV

Download this month's report here. 

If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.

Leo Eckley, leonora.eckley@mymarketinsight.com / 020-8831 7570.

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