My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, this week with a focus on the UK and Ireland skincare PR performance. 

In 2018, nearly 12,000 skincare products were mentioned across print, online and social media in the UK and Ireland…

In this week’s report, they look at the PR performance for the skincare category in the UK and Ireland. They analyse print and online for PR mentions as well as social media for social actions. The skincare category includes face care (non-medicated), baby care, body cream and lotions, male face care, face care treatments, hand care, lip salves, sun care and skincare hardware and gift packs.

They analyse the whole of 2018 and take a look back on brands and retailers that have performed well. They also focus on trends against key metrics such as mentions, earned media value (EMV) and social engagement. 

In 2018, anti-ageing products and serums were the most popular skincare categories in the UK and Ireland. In this week’s report They have outlined which anti-ageing and serum products have performed particularly well across different media channels. We also take a look into male skincare, presenting the Top 3 performing male skincare products of 2018. 

UK Retailer Mentions

UK Year on Year Brand Mentions

UK YouTube Social Actions & Influencer Rankings

Content Summary: 

• (UK) In 2018, Glamglow ranked third in the brand ranking for PR mentions across print, online and social media. It received 1,026 mentions which is a 70 per cent increase when compared to last year. This great result is mainly due to the brand’s new product launches including the Waterburst Hydrated Glow Moisturiser which achieved 109 mentions across 62 different media outlets. The coverage achieved a total EMV of £374,176, most of which came from Social Influencer Holly Boon on YouTube
• (UK) Tatcha ranked in the Top 5  most liked skincare brands across Instagram. 18 different Tatcha products were featured by 23 different Social Influencers. Tatcha’s most liked product was the Luminous Dewy Skin Mist which was featured by Kaushal and Rady amongst others. Coverage for the mist achieved a total EMV of £181,134 and social estimated reach of 24,574,339
• (Ireland) Looking at the EMV product ranking across print, online and social media, it was No7’s Line Correcting Booster Serum which achieved first place with an EMV of 186,369€. Launched in October 2018, the serum significantly boosted the brand’s EMV figures for the year, as it made up 67% of its total brand EMV. It received coverage in 24 different media outlets including the Irish Daily Mail and mummypages.ie 

Download this month's report here. 

If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.

Contact: Leo Eckley, leonora.eckley@mymarketinsight.com / 020 8831 7570

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