Date Posted: Tuesday 12th February 2019
My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, this week with a focus on the UK and Ireland skincare PR performance.
In 2018, nearly 12,000 skincare products were mentioned across print, online and social media in the UK and Ireland…
In this week’s report, they look at the PR performance for the skincare category in the UK and Ireland. They analyse print and online for PR mentions as well as social media for social actions. The skincare category includes face care (non-medicated), baby care, body cream and lotions, male face care, face care treatments, hand care, lip salves, sun care and skincare hardware and gift packs.
They analyse the whole of 2018 and take a look back on brands and retailers that have performed well. They also focus on trends against key metrics such as mentions, earned media value (EMV) and social engagement.
In 2018, anti-ageing products and serums were the most popular skincare categories in the UK and Ireland. In this week’s report They have outlined which anti-ageing and serum products have performed particularly well across different media channels. We also take a look into male skincare, presenting the Top 3 performing male skincare products of 2018.
UK Retailer Mentions
UK Year on Year Brand Mentions
UK YouTube Social Actions & Influencer Rankings
Download this month's report here.
If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.
Contact: Leo Eckley, email@example.com / 020 8831 7570
My Market Insight in 'Helplines'
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
Get in touch to discover how DIARY directory membership would benefit you.