My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, today with a focus on UK and Ireland most PR progressed skincare brands in 2018. In this week’s report, they look at 20 brands who have performed particularly well this year by growing their media presence across all media platforms. Focusing on the skincare category, they outline how they have achieved such a rapid increase in media coverage and what media outlets and retailers are supporting their media strategy. This report also presents their star performers. That is, those brands and skincare products that were loved by the media and who achieved outstanding PR results between January and October 2018.

Top 10 for the UK: 111SKIN, AlumierMD, Bamford, de Mamiel, Dr. Barbara Sturm, Goldfaden MD, Klorane, Malin + Goetz and Votary.

Top 10 for the Irish market: Clarins, Clinique, DHC, Eau Thermale Avene, Elizabeth Arden, Eucerin, La Roche-Posay, Murad, Trilogy and Voya.

Year on Year Brand Progression (UK)

Instagram Influencer Support for the Top 10 (UK)

Retailer Support for the Top 10 (UK)

Content Summary: 

• (UK) In the period January to October 2018, 111 Skin, with an EMV of £448,674, achieved first place in the EMV brand rankings across print, online and social media. Compared to the same period last year, it has seen an uplift of £389,258. This great progression is mainly due to the brand’s Rose Gold Brightening Facial Treatment Mask and Meso Infusion Collector's Edition. Both products were launched this year and were featured in 16 different publications, achieving a combined EMV of £225,603
• (UK) AlumierMD was the most popular skincare brand on YouTube in the period between January to October. It was featured by Victoria, also known as Inthefrow, who mentioned 5 different AlumierMD products such as the Moisture Matte Broad Spectrum Sunscreen SPF 40 and Recovery Balm. Altogether her videos received 17,182 likes and 555,855 views with an EMV of £57,479
• (Ireland) Online publications represented 70% of skincare EMV for our Top 10 in Ireland. Most of this EMV was generated by irishtimes.com which featured 26 different skincare products such as the Rejuvenating Moisturiser by Voya Man and the Rosehip Transformation Cleansing Oil by Trilogy. Combined, the two products achieved an EMV of 123,259€ in this period

Download this month's report here. 

If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.

Contact: Leo Eckley, leonora.eckley@mymarketinsight.com / 020 8831 7570

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