Date Posted: Friday 30th November 2018
My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, today with a focus on UK and Ireland gift sets and advent calendars PR performance (January - October 2018). This week’s report is focused on PR mentions for gift packs across all our beauty categories in the UK and Ireland. The beauty categories are cosmetics, fragrance, skincare, haircare and toiletries. They analyse print and online for PR mentions as well as social media for social actions. Looking at the period between January to October 2018, they focus on a year-on-year comparison of brands and retailers that have performed well and key metrics such as PR mentions, earned media value (EMV) and social engagement. They also highlight the media favourites.
Brands ranked by EMV in Ireland
Gift Set & Advent calendar PR mentions grouped by Media Type in Ireland
UK EMV Brand Ranking
Download this month's report here.
If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.
Contact: Leo Eckley, firstname.lastname@example.org / 020 8831 7570
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