Date Posted: Friday 11th May 2018
My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on UK and Ireland foundation PR performance.
In this week’s report, they look at PR mentions for the product type ‘foundation’ in the UK and Ireland. They analyse print and online for PR mentions as well as social media for social actions.
Looking at March 2018, they focus on brands and retailers that have performed well and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.
Foundation is the biggest product type within the cosmetics category and it is the most popular cosmetic product type in terms of PR mentions and EMV in March 2018. This report highlights a clear trend for media coverage focussing on foundations that add full long lasting coverage and a healthy glow to skin. This is not surprising as radiant and glowing skin is one of the biggest trends for spring and summer 2018.
UK Instagram Social Actions and Influencer Ranking:
UK Month on Month Retailer Mentions:
UK Year on Year Brand Mentions:
Download this month's report here.
If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.
Leo Eckley, email@example.com / 020-8831 7570.
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