My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on UK and Ireland foundation PR performance. 

In this week’s report, they look at UK and Ireland eye shadow PR performance. They analyse print and online for PR mentions as well as social media for social actions.

Looking at April 2018, they focus on brands and retailers that have performed well and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.

Eye Shadow is the biggest and most popular product type within eye cosmetics in terms of PR mentions and EMV in April 2018. There is a clear trend for eye shadow palettes consisting of a vast variety of shades: from natural pastels to bold and vibrant colours, which offers consumers the opportunity to create two or more different makeup looks with one product.

UK Instagram and Social Actions & Influencer Rankings 

UK Year on Year Brand Mentions

UK YouTube Social Actions & Influencer Rankings 

Content Summary

• (UK) In April 2018, Anastasia Beverly Hills ranked second in terms of PR mentions for the product type ‘eye shadow.’ It received 105 mentions across print, online and social media, only to be outperformed by M.A.C which received 131mentions. With an EMV of £433,521, Anastasia Beverly Hills ranked first in the EMV brand ranking whilst M.A.C achieved second place. Anastasia Beverly Hills’ EMV result can mainly be credited to its Soft Glam Palette which was launched in February 2018. It received 63 PR mentions and an EMV of £290,020, which made up 66% of the brand’stotal EMV
• (UK) Glossier’s Lid Star received the greatest engagement on YouTube in April 2018. It achieved 81,950 likes and 1,961,312 views due to mentions by 4 different Social Influencers. Altogether the coverage was worth £204,654, 75% of which was generated by Zoella
• (Ireland) The brand Morphe achieved the highest EMV for eye shadows across print, online and social media in April 2018. This can mainly be credited to its 3502 Eyeshadow Palette, the sequel of the brand’s famous 350 Eyeshadow Palette. The sequel product received an EMV of 19 272€ which made up 46% of Morphe’s total brand EMV

Download this month's report here. 

If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.

Leo Eckley, leonora.eckley@mymarketinsight.com / 020-8831 7570.

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