Date Posted: Friday 18th May 2018
My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on UK and Ireland foundation PR performance.
In this week’s report, they look at UK and Ireland eye shadow PR performance. They analyse print and online for PR mentions as well as social media for social actions.
Looking at April 2018, they focus on brands and retailers that have performed well and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.
Eye Shadow is the biggest and most popular product type within eye cosmetics in terms of PR mentions and EMV in April 2018. There is a clear trend for eye shadow palettes consisting of a vast variety of shades: from natural pastels to bold and vibrant colours, which offers consumers the opportunity to create two or more different makeup looks with one product.
UK Instagram and Social Actions & Influencer Rankings
UK Year on Year Brand Mentions
UK YouTube Social Actions & Influencer Rankings
Download this month's report here.
If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.
Leo Eckley, email@example.com / 020-8831 7570.
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