My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, this week with a focus on PR performance for the Cosmetics PR category in the UK and Ireland.

Their data intelligence enables PR and Marketing teams to monitor, evaluate and improve their media, digital marketing, and e-commerce strategies.

They analyse print and online for PR mentions as well as social media for social actions. The cosmetics category includes social reach and engagement on Instagram and YouTube.

This report also looks at how PR companies have represented Cosmetics in May 2019. 

UK Top 10 Cosmetics Categories by PR Mentions: Online and Social

UK Top 10 Cosmetics Influencers by EMV

UK Top 10 retailers for cosmetics by EMV

UK Top 10 hashtags for cosmetics by PR mentions

Top 10 Cosmetics Categories by EMV in Ireland

Top 10 hashtags for cosmetics by PR mentions in Ireland

Content Summary:

• In May 2019, bronzers and shimmers were the most popular sub-category within cosmetics with a total of 1,028 mentions. The majority came from social media with 75% of the coverage from Instagram and YouTube. Huda Beauty and Benefit bronzers and shimmers contributed to 249 of these product mentions.
• Jamie Genevieve (@jamiegeneavieve) was the only social influencer to have both her YouTube and Instagram accounts ranked in the UK top 10. They achieved a combined EMV of £3,130,686. The cosmetic brands that were featured in her content include Benefit, NARS and Maybelline New York. Together these brands earned £1,206,922 of EMV.
• In May 2019, 45 different retailers associated with cosmetics had organic PR mentions. In total, these retailers had an EMV of £1,216,071. ASOS topped the chart with and EMV of £304,534. Its content had four key drivers which include news, features, advice and adverts / gifted. M.A.C had the biggest contribution with £302,747 of EMV coming from its Aladdin-themed cosmetics line.
• #makeuptutorial and #wakeupmakeup were the most popular non-brand associated hashtags in May 2019. Together these hashtags earned 2,165 mentions on Instagram. Other brand/celebrity associated hashtags such as #hudabeauty, #anastasiabeverlyhills and #fentybeauty had a combined number of mentions of 2,685.

Download this month's report here. 

If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.

Contact: Leo Eckley, leonora.eckley@mymarketinsight.com / 020 8831 7570