Date Posted: Tuesday 19th February 2019
My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, this week with a focus on the UK and Ireland cosmetics PR performance.
In 2018, 77% of cosmetics EMV came from social media in the UK and Ireland combined…
In this week’s report, they look at PR mentions for the cosmetics category in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. Cosmetics is the biggest of all the beauty categories and includes face, eyes, lips, nails, cosmetics gift packs and cosmetics hardware.
They analyse the whole of 2018 and take a look back on brands and retailers that have performed well. We also focus on trends against key metrics such as mentions, earned media value (EMV) and social engagement.
In 2018, bronzers and shimmers were the most popular cosmetics category in the UK and Ireland. In this week’s report they have outlined which bronzer and shimmer products have performed particularly well across different media channels. We also look at media favourites – cosmetic products that were popular in 2018.
UK Instagram Social Actions & Influencer Rankings
UK Year on Year Brand Mentions
UK Retailer Mentions
Download this month's report here.
If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.
Contact: Leo Eckley, firstname.lastname@example.org / 020 8831 7570
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
Get in touch to discover how DIARY directory membership would benefit you.