Date Posted: Wednesday 5th July 2017
My Market Insight, the company for data, commentary and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on the PR contribution of social influencers across YouTube, Instagram and Twitter for beauty mentions in May 2017.
In May 2017, social media PR for the beauty category was largely driven through Twitter; delivering 61% of all social beauty mentions. YouTube followed with 21%, whilst Instagram accounted for 18%. Conversely, YouTube significantly outperformed Twitter and Instagram in terms of social AVE. YouTube contributed £27,844,530 (93%) of all beauty social AVE, whilst Instagram supplied £1,950,648 (6%) and Twitter £33,116 (1%).
Top 10 influencers – YouTube
Top 10 influencers – Instagram
Top 10 influencers – Twitter
"My Market Insight provides media intelligence and eCommerce analytics to the Fashion and Beauty industry. Our platform enables PR & Marketing and Sales and Pricing teams to monitor and evaluate their campaigns and promotional investments. Our data offers a total market view covering all companies, brands, lines and products within your industry. We help you build the most effective media and online sales strategies."
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