Date Posted: Friday 27th April 2018
My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on UK and Ireland beauty and PR performance.
In this week’s report, MMI look at PR mentions for the skincare category in the UK and Ireland. They analyse print and online for PR mentions as well as social media for social actions. The skincare category is the second biggest beauty category after cosmetics and includes face care (non-medicated), body cream and lotions, lip salves, tanning, hand care, skincare gift packs, male face care, sun care, face care treatment, skincare hardware and baby care products.
Looking at March 2018, they focus on brands and retailers that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement.
This report highlights a clear trend for non medicated face care products in March 2018. Light and easily absorbable moisturisers in particular have received a high number of mentions and engagement across all media channels. This comes as no surprise given that in March, spring has finally sprung and the focus has shifted to maintaining glowing and fresh-looking skin. This week’s report also presents the media’s favourite sunscreens – a selection of the best sun creams for hot and sunny spring days.
UK year on year Brand Mentions:
UK YouTube Social Actions & Influencer Rankings:
Instagram Social Actions & influencer Rankings:
Download this month's report here.
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