My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, today with a focus on UK and Ireland's most PR progressed fragrance brands in 2018. In this week’s report, they look at 10 brands who have performed particularly well this year by growing their media presence across all media platforms. Focusing on the fragrance category, they outline how they have achieved such a rapid increase in media coverage and what media outlets and retailers are supporting their media strategy.

This report also presents the star performers. That is, those brands and fragrance products that were loved by the media and who achieved outstanding PR results between January to September 2018.

Top 10 for the UK are: Aesop, AERIN, Creed, Floris, Frederic Malle, Goutal Paris, Narciso Rodriguez, Neal’s Yard, Neom Organics, Versace.

Top 10 for the Irish market are: Aldi, Atelier Cologne, Chloe, Diptyque, Gucci, Narciso Rodriguez, Thierry Mugler, This Works, Vera Wang, Voya.

Year on Year Brand Progression (UK)

YouTube Social Influencer Support for the Top (UK)

Retailer Support for the Top 10 (UK)

Content Summary: 

• (UK) In the period between January to September, AERIN received an EMV of £689,254, achieving second place in the EMV brand ranking for fragrance across all media types (print, online and social). Compared to the same period last year, the brand’s EMV figure increased by £486,025. This great progression is mainly due to the launch of 5 new AERIN fragrances such as the Hibiscus Palm EDP and the Eclat De Vert Parfum. Combined, the two scents received an EMV of £292,506 which made up nearly 43% of the AERIN’s total brand EMV for 2018
• (UK) Goutal Paris was within the Top 5 most popular fragrance brands on YouTube in 2018. 2 of the brand’s fragrances – the L'ile Au The EDT and Eau d'Hadrien Room Deffuser – were featured by Social Influencers Lydia Elise Millen and Dariush Alavi, known as Persolaise. The two products had a total estimated reach of 475,792
• (Ireland) Diptyque ranked first in the EMV brand rankings for fragrance across print, online and social media in 2018. 18 of the brand’s products were mentioned across 17 different media outlets. Its most mentioned product was the Rose Delight Candle which received coverage in publications like herfamily.ie and YOU, the supplement of the Irish Daily Star

Download this month's report here. 

If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.

Contact: Leo Eckley, leonora.eckley@mymarketinsight.com / 020 8831 7570