Date Posted: Friday 16th November 2018
My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, today with a focus on UK and Ireland's most PR progressed fragrance brands in 2018. In this week’s report, they look at 10 brands who have performed particularly well this year by growing their media presence across all media platforms. Focusing on the fragrance category, they outline how they have achieved such a rapid increase in media coverage and what media outlets and retailers are supporting their media strategy.
This report also presents the star performers. That is, those brands and fragrance products that were loved by the media and who achieved outstanding PR results between January to September 2018.
Top 10 for the UK are: Aesop, AERIN, Creed, Floris, Frederic Malle, Goutal Paris, Narciso Rodriguez, Neal’s Yard, Neom Organics, Versace.
Top 10 for the Irish market are: Aldi, Atelier Cologne, Chloe, Diptyque, Gucci, Narciso Rodriguez, Thierry Mugler, This Works, Vera Wang, Voya.
Year on Year Brand Progression (UK)
YouTube Social Influencer Support for the Top (UK)
Retailer Support for the Top 10 (UK)
Download this month's report here.
If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.
Contact: Leo Eckley, email@example.com / 020 8831 7570
My Market Insight in 'Helplines'
House of Creed / Creed Fragrances in 'Brands'
Neal's Yard Remedies in 'Brands'
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