Date Posted: Friday 13th April 2018
My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on UK and Ireland fragrance PR performance.
In this week’s report, MMI looks at PR mentions for the fragrance category in the UK and Ireland. They analyse print and online for PR mentions as well as social media for social actions. The fragrance category includes female, male and unisex perfumes and Eau de Toilette, fragrance gift packs, perfumes body sprays and room fragrance.
Looking at February 2018, MMI focuses on brands and retailers that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement. This report highlights a clear trend for online publications generating the majority of fragrance coverage in February 2018. Valentine’s Day and Mother’s Day in February and March led to a high number of online coverage focussing on fragrance gift ideas and new fragrance launches.
Download this month's report here.
If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.
Leo Eckley, firstname.lastname@example.org / 020-8831 7570.
My Market Insight in 'Helplines'
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
Get in touch to discover how DIARY directory membership would benefit you.