Date Posted: Monday 28th January 2019
My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight, this week with a focus on PR performance for the fragrance category in the UK and Ireland. They analyse print and online for PR mentions as well as social media for social actions. The fragrance category includes female, male and unisex perfume and Eau de Toilette, fragrance gift packs, perfumed body spray and room fragrance.
They analyse the whole of 2018 and take a look back on brands and retailers that have performed well. They also focus on trends against key metrics such as mentions, earned media value (EMV) and social engagement.
This week’s report also presents media favourites - a selection of male and female fragrances that were loved by the media and that have performed particularly well across different channels in 2018.
UK Instagram Social Actions & Influencer Rankings
UK retailer ranked by PR mentions
UK YouTube Social Actions & Influencer Rankings
Download this month's report here.
If these insights interest you, call My Market Insight for more information. You can gain access to My Market Insight's data for as little as £750, and DIARY directory subscribers receive a 20% discount.
Contact: Leo Eckley, email@example.com / 020 8831 7570
My Market Insight in 'Helplines'
Prada Fragrances & Cosmetics in 'Brands'
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