My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on PR mentions of cosmetics (face, nails, lips and eyes product types, as well as cosmetic gift packs and hardware) across print, online and social channels in January 2018. The report focuses on brands that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement.

Top 10 brands across print publications ranked by PR mentions:

Content Summary:

In January 2018, M.A.C was the most mentioned brand in cosmetics PR mentions across all media platforms

NARS's newly launched Natural Radiant Longwear Foundation generated the most Cosmetic PR mentions across print and online for the brand.

Look Magazine generated the greatest number of Cosmetic PR mentions across print publications with an EMV of £156,405.

Across YouTube in January 2018, Collection’s Lasting Perfection Concealer was the most liked cosmetic product with 1,346,025 likes in total. 

If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.

Leo Eckley, leonora.eckley@mymarketinsight.com / 020-8831 7570.